SYNOPSIS -01


November 2018

SUPPORTED BY UNIVERSITY OF CHESTER UNDER EU DIGITAL SOLUTIONS ERDEF (36R17P01698) – NIKKI AYTON – n.ayton@chester.ac.uk

Website: auxiliumradar.com

FOUNDER AND SOLE INVESTOR AS AT APRIL 2019

93 Year old electronics engineer with a background in military intelligence and law enforcement. Known as Lee Tracey, but legal name Harold Edward Tracey.

COMPANY PURPOSE:

To exploit the new technology of Impulse Doppler Radar.

INITIAL ATTACK:

To add IDR to the world of care for the elderly and disabled. Both for those wishing to continue living alone and those in sheltered accommodation.

MARKET POTENTIAL:

In the UK estimated at 2.47 million and world wide 113 million, growing at the rate of 23% per year.

SPECIAL FEATURES:

Unobtrusive involvement. No physical contact with person. No contact device to be worn. Detects conditional health of person and holds audio conversation to get help. If person is unconscious then detects this and summons help. Does not need assistance of remote monitoring station with a monthly charge. Uses three different methods to get help. Purchase price for average three-bedroom bungalow with front and rear garden (10 MIMIC units ) is estimated as a one-time purchase of £486.00 or less, with a yearly software upgrade of £35.00.

COST OF MANUFACTURE:

The split is 70% software and 30% hardware. The landed-in-warehouse cost in the UK, import taxes and shipping paid for the hardware is £142.00 per three-bedroom kit, based on the hardware being made in China and purchased in lots of 1000. Add a nominal for software profit of £20.00 then a book cost of £162.00 x 3 - £486.00.

STAFF NEEDED:

One mature general manager " Mother Superior" with a high IT knowledge and able to handle finance and book keeping. One Co-Founder who will invest £20,000 for 20% and give some hours of time, or a non-investing assistant who will provide some hours of time per week. So an initial, during R & D stage, of three working from minimal premises. The reason for such a small staff - the Co-Founder and or the Assistant does not need any technical knowledge - is that the R & D stage up to fully working production ready units are on the table, will be carried out by a reputable and well established Electronic Design House. There are three ways a technical start-up can deal with the R & D design stage:-

1. Find and employ salaried staff of PhD level.

2. Engage an employment agency to provide "freelancers" until the job is done.

3. Locate a specialist Electronic Design House and contract them to do the entire job.

The problem with 1 & 2 is that the skill and ability of the salaried staff and freelance staff is impossible to judge and far too big a risk for a technical start-up to undertake. The cost of extensive premises; the development and test equipment to be purchased and the salaries and expenses to be paid could easily exceed £450,000 over the first twelve months of the R & D stage. It would take at least four months to discover that the salaried staff and or the freelancers were incompetent idiots, and then have to recruit again and get more incompetent idiots. A long established and reputable Electronic Design House would have already gone through the stages of employing idiots and weeding them out.


TIME SCALE:

First six months completion of all hardware design and test of prototypes and completion of stage one of software. Next three months re-designing hardware to reduce costs and stage two of software. Next three months carrying out intense trial/tests and proving and final modifications. Next two months major marketing and sales campaign.

EARLY STAGE SALES POTENTIAL:

The first four months of the marketing period will be mostly telling the world that Auxilium exists and what Auxilium has to sell so the first full 12 months of marketing is not expected to produce more than 1000 kits at a trade price of £340.00 and a gross profit of £178.00 X 1000 = £178,000. The second twelve months is expected to show a massive upgrade due to the existence of Auxilium and the IDR system having the previous twelve months exposure. The forecast for marketing year two is 20,000 units = £3,560,000 gross profit, £6,800,000 turnover. The proposed end-user sales price of £486.00 provides for a re-seller discount of 30%. Or, if Auxilium decides to sell direct in the UK, then 30% to cover selling costs.


The hard work of understanding the full mathematical potential of using IDR for purposes other than that understood by aircraft recognition during the last world war has been undertaken by Dr.James Sung Ho Cho of Hanyang University, South Korea. By Professor Dina Katabi of the Massachusetts Institute Of Technology in the USA. Who was funded by the CIA. By the University of Oregon Health Hospital, funded by the American Veterans Associations. And the private funding of core engine hardware design and core programming by the Norwegian company Novelda with their product range Xethru. The Chinese company Shanghai Megahealth is producing hardware for the medical world based on the engines from Xethru. Auxilium will also base its version of IDR on the Novelda Xethru engines and core programming. Auxilium is in support contact with Novelda and also the Novelda agents in the UK – Codico.

SOFTWARE

The software programme is being tackled in four stages:

1 Detect a human has entered a room. Detect that the human is awake and mobile and appears normal. Detect that the human has left the room

Section one above has been completed in development stage.

2 Detect that the human has seated but awake and some movement. Detect that the human has seated but is asleep. Detect that the human has fallen and is not upright. Detect that a four legged animal has entered the room but ignores the animal.

3 Detect that the human is unconscious.


RESEARCH:

Research by the Auxilium founder in association with the RAF Benevolent Fund and the NHS, covering a sample of 367 elderly persons in need of care, produced the information that only 18% had access to a wristband or necklace alarm call system involving a regular monthly payment, and of these 18% only 7% actually wore them on a sustained and regular basis. The consensus was that the system did not work and was not value for money and that something better was urgently needed. The Auxilium aim is to provide that something better that did not require a contact device.

· THE UNITED NATIONS – China is aging more expeditiously than any other country in recent history. It is estimated that by 2053, the number of seniors will surpass 487 million, representing 35% of the population. This is, without a doubt, creating an extreme demand for innovative solutions to assist in elderly healthcare.

· FORBES – Aging populations will challenge healthcare systems all over the world.

· WHICH – The British elderly care system is in crisis.

· AGE UK - But right now 1.4 million older people are left to struggle each day without that support. We need to ensure that they can access the care that will help them stay safe and prevent even more strain on a system that is on the edge of collapse.

· WORLD HEALTH ORGANISATION - Comprehensive public health action on population ageing is urgently needed. This will require fundamental shifts, not just in the things we do, but in how we think about ageing itself. The World report on ageing and health outlines a framework for action to foster Healthy Ageing built around the new concept of functional ability. Making these investments will have valuable social and economic returns, both in terms of health and well-being of older people and in enabling their on-going participation

· HEALTH AFFAIRS.ORG - It will also require greater stimulation of the private market for those consumer-driven services that the “well impaired” elderly—who would not meet the disability or income criteria of a public program— could benefit from and pay for. Lastly, it will require significant strengthening of the infrastructure, which currently does not have the service capacity, the coordinating mechanisms, or the quality assurance systems to provide appropriate services efficiently and to meet the needs of this deserving population.

· HOUSING&CARE21 TONY TENCH, CHIEF OPERATIONS OFFICER AND STEPHEN HUGHES, CHAIR - Stephen and I were very interested in your proposals for the Auxilium solution.

· THE HEALTH FOUNDATION - With the population over 75 set to double, demand for health and care is projected to rise dramatically over the next 30 years. ‘Doing nothing’ is not a safe option. Demographic pressures, growing public concern and a system at ‘tipping point’ all mean that action is politically essential. The report finds that additional revenue will need to be raised for adult social care services even without a major change in the model of delivery.

· GOV.UK - Government to set out proposals to reform care and support.

· DAILY MAIL FEBRUARY 4TH 2018 – Dementia victims turned away ( and even evicted ) by “cherry-picking” care home bosses.

· DAILY EXPRESS FEBRUARY 12TH 2018 – Helping elderly to live at home will save NHS £2.5bn a year.

· ALONE.IE – Loneliness among older people increases health risks.

· DAILY MAIL – 6TH AUGUST 2017 – Four in ten care homes are not fit for purpose. At least 70,000 vulnerable people at risk.

· HOMETOUCH - Secretary of State for Health, Jeremy Hunt has said 'We are committed to reforming social care to ensure we can guarantee everyone dignity and security in old age.’ We can all agree with those sentiments, now let’s hope that the green paper promises positive changes that will help us reach this goal. Find out more about elderly care options as they are now with our impartial guide to elderly care.

· PPROFESSOR ALISOUN MILNE, UNIVERSITY OF KENT - This report addresses a number of v important issues regarding the deplorable, fragmented and frankly scandalous state of care for older people in the UK. The govt are quite simply lying or not bothered or both. This is a huge political issue and is not being treated as one by our political leaders(?). We need honestly and transparency as the Kings Fund suggests, and reform of the care system including long term care funding which hits the most vulnerable when they are down. I feel ashamed and angry about how we treat older people in need. Thanks for your excellent work Kings Fund.

· BLOOMBERG - nursing homes are closing at unprecedented rates across the country.

PRODUCT EXPANSION:

The first product range is aimed at the health industry care of elderly and disabled living alone or in a FRIENDSHIP village . Many other areas of the health industry need high technology solutions, such as care of a patient after surgery. The technology of Impulse Doppler Radar, in a different format to health issues, is also the future of the security industry and police and fire services and rescue services.

OVERSEAS EXPANSION:

A team of interested business marketing professionals in the USA are keen to get involved once the R & D is complete and a USA marketing arm is established.

FINANCE AND EQUITY:

The only equity holder as at January 2019 is the founder, who has so far put in over 14 months of unpaid work and provided expenses of £20.000.

THE TEAM:

A 100% time involved team does not exist as at January 2019 and cannot exist until adequate funds are available to pay salaries. All those seriously interested in joining Auxilium are currently employed in well paid positions and not able to risk resigning and joining a company that has zero funds. One UK Cambridge PhD and two other UK business and marketing personnel and two marketing experts in the USA are contributing with advice. University graduates are easy to find but need salaries from day one.

Lee Tracey – former RAF/MI6 Cryptographer & Military Intelligence Electronics Engineer